About K&A

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Our mission is to improve outcomes in higher education by creating change for learning.


Our primary purpose is to help colleges and universities improve the quality and quantity of student learning. We serve that purpose through the projects we do for clients, the work we do in collaboration with national organizations, and our own scholarship and writing. Every project we undertake — from academic and strategic planning to strengthening student services — is intended to support higher learning in higher education.


Keeling and Associates was founded in 1984, when Richard P. Keeling, M.D. began working with colleges and universities to strengthen health-related programs and services. Recognizing the close relationship between health and learning, the company soon broadened its focus to include not only the many components of the student experience, but also the factors that influenced learning itself, and the quality of the campus learning environment. As K&A grew, senior consultants with deep academic, Student Affairs, and administrative expertise strengthened and diversified our project teams. Today, K&A provides a full spectrum of consulting services to colleges and universities. Over 27 years of practice, we have worked with more than 500 institutions in North America and abroad, as well as several higher education professional organizations.

K&A led the development of a series of monographs that encourage the use of all the resources of institutions of higher education to support student learning: Learning Reconsidered (2004), Learning Reconsidered 2 (2006), and Assessment Reconsidered (2008). Drs. Keeling and Hersh have written our signature book, We’re Losing Our Minds: Rethinking American Higher Education, published January 2012, Palgrave Macmillan.